Projects
Explore a selection of my creative work showcasing skills in marketing, design, and content creation across various organizations and campaigns.
Projects
Campaign Strategy
In an Advertising Media Planning course, my team, Kenzie Freedman, Kayla March, Ava Minnier, and I developed a full campaign strategy for a real-world brand. We chose to focus on SKIMS, specifically creating a media launch plan for their men’s line. Using industry tools like Vivvix and MRI-Simmons, we gathered and analyzed consumer data, media behaviors, and demographic insights. These platforms guided our targeting strategy and informed our decisions on high-impact media channels and budget allocation. This project gave me hands-on experience turning research into strategy, and emphasized the value of data in crafting campaigns that effectively reach and engage the right audience.
Merchandise Design
At DK Law Group, I was responsible for designing and producing branded merchandise from start to finish. I created original designs in Canva that reflected the firm’s brand identity, then used a Cricut machine to cut the designs from heat-transfer vinyl. Afterward, I applied the designs to sweatshirts using a heat press. This in-house process gave me complete control over both the creative and production stages and helped streamline costs and turnaround time. This experience strengthened my skills in digital design, hands-on production, and translating brand values into physical products.
Social Media
I created engaging TikTok content for both Volé Dance Company and DK Law Group, tailoring each video to suit the tone, audience, and purpose of the organization. For Volé, I focused on fun, behind-the-scenes clips, performance highlights, and community-building content that showcased the spirit of the company and boosted engagement among students. At DK Law Group, I took a more professional approach, developing informative and visually appealing videos that promoted the firm’s services, highlighted team culture, and supported marketing campaigns. I handled all aspects of content creation, including filming, editing, writing captions, and incorporating trending audio to maximize reach and relevance.
Additional Projects
Powerpoint Design
Digital & Event Marketing
Visual Content Creation
Social Media